Thomas V. Bonoma

· 18 obras en el catálogo

Obras

Organizational buying behavior

Learning by the case method in marketing

IIndustrial buying behavior

Industrial buying behavior

IIndustrial market segmentation

Industrial market segmentation

""Service" marketing

"Service" marketing

IIndustrial marketing chapter, Dartnell Marketing managers ha

Industrial marketing chapter, Dartnell Marketing managers handbook

AA model of marketing implementation

A model of marketing implementation

AA case study in case research

A case study in case research

AApplying market segmentation schemes

Applying market segmentation schemes

TToward a model of marketing implementation

Toward a model of marketing implementation

Conflict

Executive survival manual

The marketing edge

Marketing management

Marketing performance assessment

PPsychology for management

Psychology for management

Managing marketing

Segmenting the industrial market