Organizational buying behaviorde Thomas V. Bonoma, Gerald ZaltmanMateriasCongressesIndustrial procurementPurchasingOrganizational behaviorEdiciones (1)Organizational buying behavior (1978)American Marketing Association · inglésMás obras de Thomas V. BonomaLearning by the case method in marketingIIndustrial buying behaviorIndustrial buying behaviorIIndustrial market segmentationIndustrial market segmentation
IIndustrial marketing chapter, Dartnell Marketing managers haIndustrial marketing chapter, Dartnell Marketing managers handbook
