Gerald Zaltman

· 36 obras en el catálogo

Obras

Management principles for nonprofit agencies and organizations

Organizational buying behavior

MMarketing

Marketing

Marketing scientific and technical information

Consumer Behaviour: Basic Findings and Management Implications

Readings in Consumer Behavior

Pazarlama Metaforlari

EEssential Knowledge for Research in Marketing

Essential Knowledge for Research in Marketing

UUnlocked

Unlocked

TThe use of developmental and evaluative market research

The use of developmental and evaluative market research

AAssessing progress on meeting MSI priorities

Assessing progress on meeting MSI priorities

TThe Use of market research

The Use of market research

SSeeing the voice of the customer

Seeing the voice of the customer

AAssessing Progress on Meeting Msi Priorities (Report No 91-1

Assessing Progress on Meeting Msi Priorities (Report No 91-107)

BBroadening the concept of consumer behavior

Broadening the concept of consumer behavior

Como piensan los consumidores

CConsumer

Consumer

Creating social change

Dynamic educational change

How Customers Think

IInvestigación de mercados

Investigación de mercados

MMarketing

Marketing

MMarketing: contributions from the behavioral sciences

Marketing: contributions from the behavioral sciences

Marketing metaphoria