Learning by the case method in marketingde Thomas V. BonomaMateriasMarketingCase studiesEdiciones (1)Learning by the case method in marketing (1989)Harvard Business School Pub. · inglés · ISBN 9780131445949Más obras de Thomas V. BonomaOrganizational buying behaviorIIndustrial buying behaviorIndustrial buying behaviorIIndustrial market segmentationIndustrial market segmentation
IIndustrial marketing chapter, Dartnell Marketing managers haIndustrial marketing chapter, Dartnell Marketing managers handbook
