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A case study in case research

AA case study in case research

Número de Cutter-SanbornB719cEntrada «Bono» → 719 · marca de obra “c”

A case study in case research

de Thomas V. Bonoma

Materias

Research
Study and teaching
Case method
Marketing research

Ediciones (1)

A case study in case research (1983)
Division of Research, Graduate School of Business Administration, Harvard University · inglés

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