Marketing performance assessmentde Thomas V. BonomaMateriasEvaluationMarketingÉvaluationEdiciones (1)Marketing performance assessment (1988)Harvard Business School Press · inglésMás obras de Thomas V. BonomaOrganizational buying behaviorLearning by the case method in marketingIIndustrial buying behaviorIndustrial buying behavior
IIndustrial marketing chapter, Dartnell Marketing managers haIndustrial marketing chapter, Dartnell Marketing managers handbook
