
The new emerging market multinationals
de Rajeev Batra
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"--Jacket.
Materias
Ediciones (2)
- The new emerging market multinationals (2012)
McGraw-Hill · inglés · ISBN 9780071782890
- New Emerging Market Multinationals (2012)





