New Emerging Market Multinationals
Four Strategies for Disrupting Markets and Building Brands
Edición de la obra The new emerging market multinationals
| Autor | Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer |
|---|---|
| Editorial | McGraw-Hill Companies, The |
| Fecha de publicación | 2012 |
| Idioma | inglés |
| Páginas | 320 |
| ISBN-13 | 9780071782906 |
| Número de Cutter | C495n |
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"--Jacket.