Rajeev Batra
· 15 obras en el catálogo
Obras

Leveraging consumer psychology for effective health communications

The new emerging market multinationals

Persuasive imagery

Marketing issues in transitional economies

The New direct marketing

Cable TV advertising

The new direct marketing

The new direct marketing
The psychology of design

Persuasive Imagery
Leveraging Consumer Psychology for Effective Health Communications : the Obesity Challenge
Identifying opportunities for repetition minimization
1984

Marketing Issues in Transitional Economics (The William Davidson Institute Series on Transitional and Emerging Economies)
1999

Advertising management
1996