The new direct marketingde Rajeev BatraMateriasStatistical methodsInternet marketingData processingDatabase managementDirect marketingDatabase marketingDirect marketing--data processingDirect marketing--statistical methodsHf5415.126 .n48 1999658.8/4Ediciones (1)The new direct marketing (1999)McGraw Hill · inglésMás obras de Rajeev BatraLeveraging consumer psychology for effective health communicationsThe new emerging market multinationalsPersuasive imagery