SServices marketingServices marketingde Christopher H. LovelockMateriasMarketingProfessionsManagementService industriesCustomer servicesMarketing, managementEdiciones (1)Services marketing (2016)World Scientific Publishing (US) · inglés · ISBN 9781944659004Más obras de Christopher H. LovelockEuropean Casebook on Implementing Service Strategies (European casebook series in management)Public and Nonprofit MarketingServices Marketing (European Perspectives)