Marketing challengesde Christopher H. Lovelock, Charles B. WeinbergMateriasMarketingProblems, exercisesCase studiesFallstudiensammlungEdiciones (1)Marketing challenges (1993)McGraw-Hill · inglésMás obras de Christopher H. LovelockEuropean Casebook on Implementing Service Strategies (European casebook series in management)Public and Nonprofit MarketingServices Marketing (European Perspectives)
