Services marketingde Christopher H. LovelockMateriasMarketingProfessionsManagementService industriesCustomer servicesTjänsterMarknadsföringKonsumentforskningEdiciones (1)Services marketing (2011)Prentice Hall · inglés · ISBN 9780136107217Más obras de Christopher H. LovelockEuropean Casebook on Implementing Service Strategies (European casebook series in management)Public and Nonprofit MarketingServices Marketing (European Perspectives)