Christopher H. Lovelock
· 39 obras en el catálogo
Obras
European Casebook on Implementing Service Strategies (European casebook series in management)
Public and Nonprofit Marketing
Services Marketing (European Perspectives)
Services marketing
Services marketing
Marketing challenges
Problems in marketing
Marketing public transportation
Marketing public transportation
Marketing challenges
Marketing challenges
Marketing challenges
Marketing Challenges
1989
Mercadotecnia de Servicios
1997
Public and nonprofit marketing--cases and readings
1984
Readings in public and nonprofit marketing
1978
Cases in public and non-profit marketing
1977
Managing Services
1988
Marketing for public and nonprofit managers
1984
Non-business marketing cases
1980
Principles of service marketing and management
1999
Product plus
1994
Services marketing
1983