Marketing in manageable bites
de Mike Meldrum, McDonald, Malcolm.
This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. PRICE INCLUDES GST.
Materias
Ediciones (1)
- Marketing in Manageable Bites (2000)
Palgrave Macmillan · ISBN 9780333764435
