McDonald, Malcolm.
· 42 obras en el catálogo
Obras
Market segmentation
Marketing
Marketing
The marketing plan in colour
Key customers
Key Account Plans
e-Marketing
Marketing Strategy in the Digital Age
Key Account Management
Excellent selling can seriously damage a company's health
1991
How to sell a service
1986
How to Sell a Service Guideline for Effective Selling (Marketing)
1988
If You're So Brilliant... How Come Your Marketing Plans Aren't Working?
2002
Marketing accountability
2009
The marketing audit
1991
The marketing planner
1992
The Marketing Planner (The Marketing Series : Practitioner)
1993
Marketing planning for services
1996
The new marketing
2002
Pocket guide to selling products and services
1995
Pocket guide to the marketing plan
1995
Selling products and services
1991
Towards excellence in marketing strategy
1996
Effective Industrial Selling
1982