Marketing in Manageable Bites
Edición de la obra Marketing in manageable bites
| Autor | Mike Meldrum, McDonald, Malcolm. |
|---|---|
| Editorial | Palgrave Macmillan |
| Fecha de publicación | May 23, 2000 |
| Páginas | 320 |
| Formato | Paperback |
| ISBN-13 | 9780333764435 |
| ISBN-10 | 0333764439 |
| Número de Cutter | M518m |
This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. PRICE INCLUDES GST.