Key marketing concepts
de Mike Meldrum, McDonald, Malcolm.
This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
Materias
Ediciones (1)
- Key Marketing Concepts (Macmillan Business) (1995)
Palgrave Macmillan · ISBN 9780333645635
