Key Marketing Concepts (Macmillan Business)
Edición de la obra Key marketing concepts
| Autor | Mike Meldrum, McDonald, Malcolm. |
|---|---|
| Editorial | Palgrave Macmillan |
| Fecha de publicación | November 1995 |
| Páginas | 320 |
| Formato | Paperback |
| ISBN-13 | 9780333645635 |
| ISBN-10 | 0333645634 |
| Número de Cutter | M518k |
This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.