International marketing strategy
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
Cengage Learning · inglés · ISBN 9781473795938
Cengage Learning · inglés · ISBN 9781473778696
International Thomson Business Press · inglés · ISBN 9781473758742
Cengage Learning · inglés · ISBN 9781473723702
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