International Marketing Strategy
Analysis, Development and Implementation
Edición de la obra International marketing strategy
| Autor | Isobel Doole, Robin Lowe, Alexandra Kenyon |
|---|---|
| Editorial | Cengage Learning |
| Fecha de publicación | 2025 |
| Idioma | inglés |
| Páginas | 544 |
| ISBN-13 | 9781473795938 |
| Número de Cutter | D691i |
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.