International Marketing Strategy
Analysis, Development and Implementation
Edición de la obra International marketing strategy
| Autor | Robin Lowe, Isobel Doole, Alexandra Kenyon |
|---|---|
| Editorial | Cengage Learning |
| Fecha de publicación | 2022 |
| Idioma | inglés |
| ISBN-13 | 9781473778696 |
| Número de Cutter | L913i |
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.