International Marketing Strategy
Analysis, Development and Implementation
Edición de la obra International marketing strategy
| Autor | Isobel Doole, Alexandra Kenyon, Robin Lowe |
|---|---|
| Editorial | International Thomson Business Press |
| Fecha de publicación | 2019 |
| Idioma | inglés |
| ISBN-13 | 9781473758742 |
| Número de Cutter | D691i |
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.