Leonard L. Berry
1942 · 19 obras en el catálogo
Obras
Servqual, a multiple-item scale for measuring customer perceptions of service quality
Emerging perspectives on services marketing
Bankers who sell
1985
Capture and communicate value in the pricing of services
1996
Como Descubrir el Alma del Servicio
2001
Die Kunst Kunden zu begeistern. Neun Erfolgsfaktoren für Service der Extraklasse
2000
Discovering the soul of service
1999
Management lessons from Mayo Clinic
2008
Marketing for the bank executive
1974
Marketing and the social environment
1973
Service quality
1989
Un Buen Servicio Ya No Basta
2003
Marketing for bankers
1975
On great service
1995
Marketing services
1991
Management lessons from Mayo Clinic
