Marketing servicesde Leonard L. Berry · Publicada por primera vez en 1991MateriasCustomer servicesService industriesMarketingKwaliteitszorgMarketing des servicesService à la clientèleServicesQualité des servicesServices (Industrie)Business & economics
SServqual, a multiple-item scale for measuring customer perceServqual, a multiple-item scale for measuring customer perceptions of service quality
CCapture and communicate value in the pricing of servicesCapture and communicate value in the pricing of services1996