Arch G. Woodside

· 85 obras en el catálogo

Obras

Business-to-business brand management

Advances in culture, tourism and hospitality research

Creating and Managing Superior Customer Value

Innovation and diffusion of software technology

Organizational Culture Businesstobusiness Relationships And Interfirm Networks

Advertising and consumer psychology

Foundations of marketing channels

Designing winning products

Personal values and consumer psychology

Getting better at sensemaking

AAdvances in business marketing

Advances in business marketing

AAdvances in culture, tourism and hospitality research

Advances in culture, tourism and hospitality research

PPersonal values and consumer psychology

Personal values and consumer psychology

TTraining exercises for improving sensemaking skills-- with s

Training exercises for improving sensemaking skills-- with solutions

Evaluating marketing actions and outcomes

Buyer-seller interactions

Consumer and Industrial Buying Behavior

AAdvances in business marketing and purchasing

Advances in business marketing and purchasing

Creating and managing international joint ventures

Managing product innovation

Consumer psychology of tourism, hospitality, and leisure

Essays by distinguished marketing scholars of the Society for Marketing Advances

Advances in culture, tourism and hospitality research

Case study research