Getting better at sensemakingde Arch G. WoodsideMateriasMarketingPerceptionUnternehmenOrganisatorisches LernenSinnkonstitutionAufsatzsammlungIndustrial procurementEdiciones (1)Getting better at sensemaking (2000)JAI Press · inglésMás obras de Arch G. WoodsideBusiness-to-business brand managementAdvances in culture, tourism and hospitality researchCreating and Managing Superior Customer Value