Managing product innovationde Arch G. WoodsideMateriasManagementNew productsBusiness and ManagementMarketingProduction & quality control managementBusiness & EconomicsGeneralGestion d'entreprisesTechnological innovationsEdiciones (1)Managing product innovation (2005)Elsevier JAI · inglésMás obras de Arch G. WoodsideBusiness-to-business brand managementAdvances in culture, tourism and hospitality researchCreating and Managing Superior Customer Value