Evaluating marketing actions and outcomesde Arch G. WoodsideMateriasMarketingManagementOrganizational effectivenessCustomer relationsTotal quality managementMarketing, managementCustomer relations, managementEdiciones (1)Evaluating marketing actions and outcomes (2003)Elsevier/JAI · inglésMás obras de Arch G. WoodsideBusiness-to-business brand managementAdvances in culture, tourism and hospitality researchCreating and Managing Superior Customer Value