SStrategic Brand ManagementStrategic Brand Managementde Kevin Lane KellerMateriasBrand name productsEdiciones (1)Strategic Brand Management (2012)Pearson Higher Education & Professional Group · inglés · ISBN 9780273779414Más obras de Kevin Lane KellerCConceptualizing, measuring and managing customer-based brandConceptualizing, measuring and managing customer-based brand equity1991TThe effects of sequential introduction of brand extensionsThe effects of sequential introduction of brand extensions1991M
CConceptualizing, measuring and managing customer-based brandConceptualizing, measuring and managing customer-based brand equity1991
TThe effects of sequential introduction of brand extensionsThe effects of sequential introduction of brand extensions1991
