SStrategic brand managementStrategic brand managementde Kevin Lane KellerMateriasBrand name productsManagementEdiciones (1)Strategic brand management (2012)Pearson · inglés · ISBN 9780273737872Más obras de Kevin Lane KellerCConceptualizing, measuring and managing customer-based brandConceptualizing, measuring and managing customer-based brand equity1991TThe effects of sequential introduction of brand extensionsThe effects of sequential introduction of brand extensions1991M
CConceptualizing, measuring and managing customer-based brandConceptualizing, measuring and managing customer-based brand equity1991
TThe effects of sequential introduction of brand extensionsThe effects of sequential introduction of brand extensions1991
