Strategic brand managementde Kevin Lane KellerMateriasBrand name productsManagementProduct managementBrand name products--managementHd69.b7 k45 2013658.8/27Ediciones (1)Strategic brand management (2013)Pearson · inglés · ISBN 9780132664257Más obras de Kevin Lane KellerCConceptualizing, measuring and managing customer-based brandConceptualizing, measuring and managing customer-based brand equity1991TThe effects of sequential introduction of brand extensionsThe effects of sequential introduction of brand extensions1991M
CConceptualizing, measuring and managing customer-based brandConceptualizing, measuring and managing customer-based brand equity1991
TThe effects of sequential introduction of brand extensionsThe effects of sequential introduction of brand extensions1991
