Sales Presentations

de Jim Cathcart

“Stage Fright” is what they call it in show business — that felling of butterflies in your stomach that precedes a performance. The same nervousness often crops up when you raise your hand in a meeting to speak. The minute you are called on, the jitters set in. In a sales presentation, the same phenomenon occurs. When it is really strong we call it “Call Reluctance,” and it can happen not only prior to a contact, but also in the opening moments of a sales presentation. Why? When you consider that we’re speaking on a topic that we know pretty well, what is it that makes us so nervous? The tips and techniques described in this book will help you become more confident and comfortable in all types of presentations. And the payoff for you will be not only more sales, but also a greater sense of satisfaction from doing it. Additionally, the better you become at sales presentations, the more relaxed and in control you will be.