Connecting with Your Customer

de Jim Cathcart

In 1994, I had the opportunity to visit the White House with a small group of professional speakers. At the end of the tour, our group came to the foyer and while we were standing there my wife Paula said, "Oh my gosh, here he comes." We looked across the room and sure enough, there came the President of the United States. At that time it was Bill Clinton. He walked over and spent about ten minutes with our group, one-on-one, chatting with each of us. Someone in the group mentioned that we were professional speakers and commented that President Clinton, too, was in many ways a professional speaker. At that time Clinton looked directly at me and he said, "Half of my job is keeping people in the right frame of mind."

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