RRe-engineering the brandRe-engineering the brandde Simon KnoxEdiciones (1)Re-engineering the brand (1994)Cranfield School of Management · inglésMás obras de Simon KnoxAdvances in consumer marketingCreating a Company for CustomersCustomer Relationship Management
EEmpirical developments in the measurement of involvement, brEmpirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets