Simon Knox · 8 obras en el catálogoObrasAdvances in consumer marketingCreating a Company for CustomersCustomer Relationship ManagementCompeting on valueCConsumer involvement with grocery brandsConsumer involvement with grocery brandsEEmpirical developments in the measurement of involvement, brEmpirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery marketsNNew empirical developments on brand loyaltyNew empirical developments on brand loyaltyRRe-engineering the brandRe-engineering the brand
EEmpirical developments in the measurement of involvement, brEmpirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets
