CCompeting on valueCompeting on valuede Simon KnoxMateriasBrand name productsCustomer loyaltyManagementMarketingValuationEdiciones (1)Competing on value (1998)Financial Times Pitman Pub. · inglésMás obras de Simon KnoxAdvances in consumer marketingCreating a Company for CustomersCustomer Relationship Management
EEmpirical developments in the measurement of involvement, brEmpirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets