Marketing Warfare
de Al Ries · Publicada por primera vez en 1986
"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
Materias
Ediciones (5)
- Marketing warfare (2006)
McGraw-Hill · inglés
- Marketing warfare (2006)
McGraw-Hill · inglés
- Marketing warfare (1986)
New American Library · inglés
- Marketing Warfare. (1986)
McGraw · und
- Marketing warfare (1986)
McGraw-Hill · inglés
