Marketing warfare
Edición de la obra Marketing Warfare
| Autor | Al Ries |
|---|---|
| Editorial | McGraw-Hill |
| Fecha de publicación | 2006 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 216 |
| ISBN-10 | 0070527261 |
| Número de Cutter | R559m |
"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.