Marketing warfare
Edición de la obra Marketing Warfare
| Autor | Al Ries |
|---|---|
| Editorial | New American Library, Plume |
| Fecha de publicación | 1986 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 215 |
| ISBN-10 | 0452258618 |
| LCCN | 86008635 |
| Número de Cutter | R559m |
"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.