Marketing strategy
de Orville C. Walker, John Mullins, Harper W Boyd Jr.
"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy."--Jacket.
Materias
Ediciones (3)
- Marketing Strategy (2013)
McGraw-Hill Education · inglés · ISBN 9780078028946
- Marketing Strategy (2007)
