Marketing Strategy
Edición de la obra Marketing strategy
| Autor | Orville C. Walker, John Mullins, Harper W Boyd Jr. |
|---|---|
| Editorial | McGraw-Hill Education (ISE Editions) |
| Fecha de publicación | July 4, 2007 |
| Idioma | inglés |
| Páginas | 384 |
| ISBN-13 | 9780071116749 |
| ISBN-10 | 0071116745 |
| Número de Cutter | W182m |
"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy."--Jacket.