Marketing Strategy
A Decision-Focused Approach (Cram101 Textbook Outlines - Textbook NOT Included)
Edición de la obra Marketing strategy
A Decision-Focused Approach (Cram101 Textbook Outlines - Textbook NOT Included)
Edición de la obra Marketing strategy
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W177m |
"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy."--Jacket.