MMarketing Research with SPSS SoftwareMarketing Research with SPSS Softwarede David A. AakerEdiciones (1)Marketing Research with SPSS Software (1999)Wiley & Sons, Incorporated, John · inglés · ISBN 9780471355625Más obras de David A. AakerMMarketing researchMarketing researchAAdvertising managementAdvertising managementStrategisches Markt-Management