David A. Aaker

· 30 obras en el catálogo

Obras

MMarketing research

Marketing research

AAdvertising management

Advertising management

Strategisches Markt-Management

BBrand Relevance

Brand Relevance

TThree Threats to Brand Relevance

Three Threats to Brand Relevance

Marketing Research

Aaker on branding

Strategic market management

Marcas

BBuilding Strong Brands

Building Strong Brands

Imza Hikayeler Yaratmak

Güclü Markalar Yaratmak

MManaging Brand Equity

Managing Brand Equity

SStrategic Market Management, European Edition Chapter 13

Strategic Market Management, European Edition Chapter 13

SStrategic Market Management, European Edition Chapter 10

Strategic Market Management, European Edition Chapter 10

BBrand Portfolio Strategy

Brand Portfolio Strategy

Liderazgo de marca

SStrategic Market Management 10E with BizLX Software Set

Strategic Market Management 10E with BizLX Software Set

MMarketing Research with SPSS Software

Marketing Research with SPSS Software

((WCS)Marketing Research 8th Edition with Study Tips Set

(WCS)Marketing Research 8th Edition with Study Tips Set

MMarkenrelevanz

Markenrelevanz

BBuilding the Brand-Driven Business

Building the Brand-Driven Business

EEssentials of Marketing Research, 2nd Edition with SPSS 17.

Essentials of Marketing Research, 2nd Edition with SPSS 17. 0

MMarketing Research, 11th Edition Wiley e-Text Reg Card

Marketing Research, 11th Edition Wiley e-Text Reg Card