AAdvertising managementAdvertising managementde David A. AakerMateriasAdvertisingManagementEdiciones (1)Advertising management (1992)Published by Prentice Hall in Englewood Cliffs, N.J . · inglésMás obras de David A. AakerMMarketing researchMarketing researchStrategisches Markt-ManagementBBrand RelevanceBrand Relevance