MMarketing ManagementMarketing Managementde Kevin Lane KellerEdiciones (2)Marketing Management (2015)Pearson · ISBN 9780133856620Marketing Management (2015)Pearson · ISBN 9780133856606Más obras de Kevin Lane KellerCConceptualizing, measuring and managing customer-based brandConceptualizing, measuring and managing customer-based brand equity1991
CConceptualizing, measuring and managing customer-based brandConceptualizing, measuring and managing customer-based brand equity1991
