Market segmentation
de Michel Wedel, Wagner A. Kamakura
"This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model."--BOOK JACKET.
Materias
Ediciones (1)
- Market Segmentation (2000)
Kluwer Academic Publishers · inglés · ISBN 9780792386353
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