Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
Edición de la obra Market segmentation
| Autor | Michel Wedel, Wagner A. Kamakura |
|---|---|
| Editorial | Kluwer Academic Publishers |
| Fecha de publicación | December 31, 2000 |
| Idioma | inglés |
| Páginas | 382 |
| Formato | Hardcover |
| ISBN-13 | 9780792386353 |
| ISBN-10 | 0792386353 |
| OCLC | 42463226 |
| LCCN | 99049246 |
| Serie | International Series In Quantitative Marketing |
|---|
| Número de Cutter | W391m |
|---|
"This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model."--BOOK JACKET.