Building Models for Marketing Decisions
de Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert
Materias
Ediciones (2)
- Building Models for Marketing Decisions (2014)
Springer · ISBN 9781461540519
- Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) (International Series in Quantitative Marketing) (2000)
Springer · inglés · ISBN 9780792378136
